The full formal name of the school is Lincoln Memorial University-Richard A. Gillespie College of Veterinary Medicine. When referring to the Lincoln Memorial University-Richard A. Gillespie College of Veterinary Medicine in external communications, on first reference it should be "Lincoln Memorial University-Richard A. Gillespie College of Veterinary Medicine (LMU-CVM)." Subsequent references should be "LMU-CVM." Please note the dash in the full formal name and the full formal abbreviation. Please use the full proper name and abbreviation. If space constraints are an issue, the first reference may be shortened to "LMU-Richard A. Gillespie College of Veterinary Medicine." When referring to the school for an internal audience (i.e., the LMU campus community), the reference can be "College of Veterinary Medicine (CVM)."
All media contact is handled through the LMU-CVM Director of Alumni Engagement and External Affairs. Students and student clubs shall not submit press releases, calendar items, photographs, advertisements, or other submissions to any media outlet independently. If you wish to send something to the media, please forward all the information to the LMU-CVM Director of Alumni Engagement and External Affairs; they will submit on your behalf. All media contact requires prior approval from the Office of Marketing and Public Relations. If you are contacted to provide comment to any media outlet, refer the inquiry to the LMU-CVM Director of Alumni Engagement and External Affairs for follow-up.
Any student or student club activity that requires public use of the LMU-CVM name (both events and merchandise) requires the submission of the appropriate approval form. This form and the needed prior approval are handled by the LMU-CVM Director of Student Affairs. Student clubs are prohibited from using the LMU-CVM academic seal on any merchandise or publications. All officially sanctioned student club websites must be hosted through the LMU-CVM site.
In the case of any adverse event, the Office of Marketing and Public Relations (https://www.lmunet.edu/news/) is the sole point of contact between LMU-CVM and the public. In any crisis or emergency, refer all inquiries to the LMU Associate Director of Marketing and Public Relations for follow-up.
This document may not cover all Marketing / PR situations that may arise. When in doubt, consult with Associate Director of Marketing and Public Relations.